What we do

Be the answer AI gives.

We optimise your HubSpot Content Hub site so you rank in Google’s AI Overview and get named by ChatGPT, Claude, Perplexity and Gemini — where your buyers now ask first.

The same method we run on our own portal — #1 cited in AI answers in our category, in public.

Measured across
Someone asks Perplexity:
“What’s the best company in [your industry]?”
Perplexity
Illustrative · this is the outcome we engineer, on your real queries.
What’s actually happening

The problem doesn’t show up where you’re looking.

Your rankings can be untouched while your traffic falls. When the engine answers, there is no click left to win.

Your buyers now ask an AI before they open Google. They get one answer, naming two or three vendors. If you aren’t in it, you aren’t on the list — and you never find out.

And it reaches your pipeline before it reaches your dashboard.

Your Content Hub is already most of the way there

Here’s the part nobody tells you: Content Hub is already one of the best-structured platforms for this. Native schema, topic clusters, clean semantic markup, fast delivery. You’re not missing a platform — you’re just not using what you already pay for.

That’s the whole job.

Every service, in delivery order

What does Spotiflow actually do?

Fifteen services, in the order we deliver them — grouped by the four phases of our SPOT method: Scan, Prioritize, Optimize, Track. Not recommendations: for each, what it is, what you get, and why it gets you cited — all delivered as drafts in your Content Hub.

Technical GEO audit

Scan

The paid, full-portal diagnosis: every page scored on 105 criteria across 15 categories, plugged into your Search Console, GA4 and SEMrush, and tested against 100+ real buyer queries. (The free audit scores your 10 priority pages — it is the entry point to this one.)

What you get

Every page scored on 105 criteria across 15 categories
Tested against 100+ real buyer queries across the engines
Connected to your Search Console, GA4 and SEMrush data
A prioritised roadmap: what to fix, in what order

Why AI cites you for it

It is the measured baseline the whole engagement is prioritised and judged against — nothing is optimised blind.

AI query & prompt research

Prioritize

The map of the real questions your buyers type into ChatGPT, Perplexity, Gemini and Google — mined from People-Also-Ask, related queries, autocomplete and live answer-engine outputs.

What you get

A prioritised list of the prompts that decide your deals
Each mapped to funnel stage and buyer intent
The gap between what buyers ask and what you answer today

Why AI cites you for it

You can only be cited on questions you have answered — this is the list of questions worth answering.

GEO visibility strategy

Prioritize

The plan that turns the audit into an order of operations: which intentions and prompts to win, in what sequence, against which targets — the Prioritize step of the SPOT method.

What you get

A prioritised 90-day roadmap tied to citation impact
The prompt and intention map you are competing on
Measurable targets and the protocol to re-check them

Why AI cites you for it

Effort without a priority order burns budget — the strategy points every task at the citations that move your pipeline.

Content strategy & editorial roadmap

Prioritize

The editorial plan behind the writing: which pages and topics to create or rework, mapped to your prompt list and clusters, in a sequenced calendar.

What you get

A topic and page roadmap mapped to your prompt research
A sequenced editorial calendar, prioritised by impact
Briefs defining the angle, sources and the question each page owns

Why AI cites you for it

A model cites depth and coverage — the roadmap makes sure you build both on purpose, not at random.

Schema architecture & deployment

Optimize

Both the plan and the execution: the schema architecture designed for your business — which entity types and how they nest — then deployed portal-wide as validated JSON-LD.

What you get

A schema map: entity types, hierarchy and coverage
JSON-LD (Organization, Service, Article, FAQPage, HowTo) deployed portal-wide
Validated against Google’s Rich Results test, extendable as you publish

Why AI cites you for it

Schema is how an engine reads you as structured facts — designed well, it decides what gets extracted and quoted.

llms.txt & AI crawler access

Optimize

The access layer: llms.txt and crawler rules that decide exactly what the models can read.

What you get

An llms.txt authored for your portal
Rules for GPTBot, PerplexityBot, ClaudeBot and Google-Extended
A clear allow / deny map you control

Why AI cites you for it

If the crawlers can’t reach the right pages, nothing else you do can be cited.

Answer-first restructuring

Optimize

Your strategic pages rebuilt to answer the question before developing it — the format engines lift from.

What you get

A TL;DR and a direct-answer block at the top of each key page
Extractable statistics and definitions surfaced early
Heading structure shaped like the questions buyers actually ask

Why AI cites you for it

Engines quote the passage that answers first — so we put the answer first, then the detail.

Topic clusters & entity SEO

Optimize

A semantic architecture — pillars, clusters, consistent entity naming — that makes your brand the reference a model reaches for in your category.

What you get

A pillar-and-cluster map for your core themes
Consistent entity naming and disambiguation across the portal
Coverage of the sub-questions that complete each topic

Why AI cites you for it

Depth and consistency on a topic are what make a model treat you as the authority, not a mention.

Internal linking architecture

Optimize

A deliberate semantic mesh that concentrates topical authority on the pages you most want cited, instead of scattering it.

What you get

A link map across pillars and clusters
Anchor text that names your entities and topics
Authority routed toward your priority pages

Why AI cites you for it

Linking tells the model which of your pages is the authority on what.

GEO-formatted content

Optimize

New pages written to be cited — sourced, dated and authoritative — in your brand voice, drafted inside Content Hub.

What you get

Content with sourced, dated statistics and clear claims
Authority signals: first-hand data, citations, defined terms
Delivered as drafts in your portal, ready for approval

Why AI cites you for it

Fresh, well-sourced, well-formed content is the raw material engines prefer to cite.

Strategic FAQ & knowledge base

Optimize

A HubDB-driven FAQ and knowledge base that captures the conversational queries your buyers type into an AI.

What you get

A scalable FAQ / KB architecture built on HubDB
Question-level pages for real buyer queries
FAQPage schema on every entry

Why AI cites you for it

Conversational questions are answered by conversational content — matched question to question.

Entity & brand knowledge graph

Optimize

The work that makes AI recognise your brand as a trusted entity — not an unfamiliar string of characters.

What you get

Wikidata and Google Knowledge Graph presence
sameAs links and NAP consistency across the web
Your brand modelled as a recognised entity

Why AI cites you for it

A recognised entity is one a model can name with confidence — not a guess it avoids.

Amplification & citations

Optimize

Digital PR and earned signals on the domains engines actually trust, reinforcing what the on-portal work has built.

What you get

Digital PR and earned placements on cited domains
Community and directory signals that corroborate your pages
Targeted at the sources that appear in your answers

Why AI cites you for it

Engines weigh what others say about you, not only what you publish yourself.

AI visibility monitoring

Track

Your prompt panel, run weekly across ChatGPT, Perplexity, Gemini and Claude — the scoreboard for everything else.

What you get

Weekly runs of your buyer-query panel across four engines
Citation rate, average position and share of voice over time
A dashboard you keep

Why AI cites you for it

You can’t improve a citation you can’t see — measurement is what makes the work accountable.

Competitor citation benchmark

Track

Continuous share-of-voice tracking against your top three competitors across every answer engine — who the AI cites, and why.

What you get

Share of voice vs your top 3 competitors, every engine
Which sources the AI cites for them, and why
The specific gaps you can take next

Why AI cites you for it

Knowing who gets cited and why is the shortest path to taking their place.

What you’re actually buying

You don’t buy fifteen services. You buy one outcome — delivered in this order.

#1 cited in AI answers

In our own category, measured in public against four competitors.

See the proof
90-day citation guarantee

A target set in writing at your audit — miss it and we keep working, at no cost.

How the guarantee works
Nothing published without you

Every deliverable lands as a draft in your own portal. You approve what goes live.

Always included
An async project space where you see every task, live.
A one-business-day response commitment on anything you ask.
Nothing is ever published. Everything lands as a draft — you approve.
Full ownership of everything we build. It lives in your portal, and it stays yours if you leave.
No proprietary plugin, no dependency. Nothing breaks when we stop.
No required calls. One optional monthly review.
Your four options

The honest comparison.

Do nothing

The gap with your competitors widens while your rankings sit unchanged. The bill comes later, all at once.

A generalist SEO agency

Knows keywords and links — not the citation mechanics of answer engines, and not Content Hub specifically.

Hire in-house

Months to hire, a loaded salary, and the person learns the subject on your budget while the window stays open.

Spotiflow

A measured method, work delivered as drafts in your portal, and a result guaranteed in writing.

Who this isn’t for

Don’t sign with us if…

You’re not on HubSpot Content Hub — this isn’t the right solution.
You need results in 30 days — wrong lever; put it into paid acquisition.
There’s nobody to approve drafts — then we can’t work together.
You want volume content — wrong address.
You want guaranteed traffic or revenue — no one can honestly sell you that.
What you own at the end

When we’re done, here’s what’s yours.

Your optimised pages, live in your portal.
Your schema, deployed across the site.
Your FAQ and knowledge base, structured and yours to extend.
Your measurement baseline and the protocol behind it — so anyone can re-run it.
The plan, with what’s left and in what order.
FAQ

The questions before you decide

What do you change on my pages?

We restructure them to answer first — TL;DRs, direct-answer blocks, extractable stats — deploy JSON-LD schema, tighten internal linking, and add the content you’re missing. All as drafts in your portal.

Do you publish anything without me?

Never. Everything lands as a draft in your own Content Hub. You approve what goes live.

Do I own the work if I leave?

Yes. Everything lives in your portal and stays yours — pages, schema, FAQ, the measurement protocol. No proprietary plugin, no dependency.

How is this different from an SEO agency?

An SEO agency optimises for rankings and clicks. We optimise for being cited inside AI answers, and we execute directly in Content Hub rather than handing you a deck.

Do you work outside HubSpot Content Hub?

No. The method is built into that platform — that focus is what makes it work.