darmesh
Who you’re trusting

I’m Stéphane Bouchez. I’ve been doing search for 25 years. Spotiflow is what I built when search stopped being about ranking.

(pictured with Dharmesh Shah, co-founder of HubSpot.)

25 yrs
in search
2015
HubSpot partner since
Platinum
partner tier
Spotiflow is a GEO agency for HubSpot Content Hub, run by Stéphane Bouchez — a search operator since 1999, backed by Stratenet (HubSpot’s first Belgian partner, since 2015) and an AI delivery system that does the volume of a team. You work directly with the founder, not a junior account manager — and everything is built inside your own portal, so nothing depends on any one person to keep working.

I’ve seen search change before

I started in 1999, when getting found meant submitting your site to directories by hand. Then Google rewrote the rules and a lot of businesses waited to see if it was real. The ones who waited spent the next decade catching up.

Answer engines are the second time this happens in my career. I recognise the shape of it. That’s the whole reason Spotiflow exists.

Who is behind Spotiflow?

1999Founded Cyber-Strategies — Belgium’s first digital-strategy company — as a student, back from Northern Arizona University (NAU).
2001Founded Oneclic, one of Belgium’s first SEO agencies.
2009Founded Stratenet, a digital performance marketing agency.
2015Stratenet became HubSpot’s first Belgian partner — later Platinum tier.
2022Stratenet shifted its operating model — working with a collective of HubSpot freelancers and other agencies.
2024–2026Built the agent delivery chain, then launched Spotiflow.

The agency I founded in 2009 — Stratenet — is a separate company I still run. It isn’t Spotiflow, and its clients aren’t Spotiflow’s.

Before HubSpot, I did visibility at scale

Long before the HubSpot years, I ran SEO and search visibility for some of Europe’s largest companies — and for smaller, well-known Belgian names. This is the craft Spotiflow is built on.

Zalando3 SuissesVertbaudetKiabiMcKinsey & CompanyVeluxEggoPairi Daizaand many others

I spoke at conferences on search for years — then deliberately put that chapter on pause to focus exclusively on RevOps. Answer engines are what brought me back. I’m returning to the roots of visibility, and I haven’t been this excited about search in a long time.

What I actually do all day

I did not buy an AI tool and put a logo on it. I built the delivery chain myself — the audit engine, the scoring grid, the measurement protocol, the optimisation pipeline. It runs because I spent two decades learning what to tell it to look for.

The machine crawls, scores, measures and drafts. I decide what matters for your business, I set the target I’m willing to guarantee, and I read every page before it reaches your portal.

What that buys you: a level of analysis no human team produces at the same price or speed — with one person who answers for every decision.

So — a freelancer or an agency?

Fair question — and the honest answer is neither, exactly. You get one senior person to deal with, with a company and a system behind him. Two engagements a month, because a method that guarantees an outcome can’t be sold in volume. Here’s what actually protects you.

You get the principal — not a hand-off. Hire an agency and a senior wins the pitch, then a junior does the work. Here, the person who runs your audit is the person who does everything. No account manager, because there’s no account to manage.
You get a system, not a lone pair of hands. An industrial AI delivery chain does the volume a team would — audits, optimisation, monitoring at machine scale. I decide and sign off. Capacity isn’t the constraint; my judgement is, on purpose.
There’s a company behind it. Spotiflow is backed by Stratenet, a HubSpot Platinum partner since 2015 — real infrastructure, a real track record, and a team that can step in.
Nothing depends on me technically. Everything lives in your own HubSpot portal — no proprietary plugin, no dependency. Revocable in one click, nothing published without you. If I stepped away, nothing breaks and nothing is lost.
Continuity, in writing. If I’m ever unavailable for an extended time, Stratenet’s team picks up the engagement. [Exact terms to confirm.]

Who this isn’t for

If you don’t run HubSpot Content Hub, I’m not your best option — the method is built into that platform.

If you want volume content, I’m the wrong call. I optimise what deserves to be cited and delete the rest.

If you need someone in your standups every week, hire someone in-house. I work in cycles, not in meetings.

If you want guaranteed traffic or guaranteed revenue, no one can honestly sell you that — and I don’t. What I can point to is our results: honestly, more traffic, more leads and better opportunities. Prospects routinely tell us the same thing — “ChatGPT recommends you on almost every question we ask.”

What working with me looks like

One person, start to finish. The same one who ran your audit reads your drafts and answers your email. There is no account manager, because there is no account to manage.

How we start
A free audit, then the paid GEO Audit that scopes the work.
How often we talk
In cycles, async by default — not weekly meetings.
How fast I reply
Within one business day.
Who you reach
One person, always the same. Not a ticket.

What you get

A guaranteed citation target, in writing. I set a target I’m willing to guarantee before we start — not a vague promise of “more visibility.”
Every page built inside your own HubSpot portal. No proprietary plugin, no dependency. Access is revocable in one click and nothing is published without you.
Measurement across five AI engines. ChatGPT, Claude, Perplexity, Gemini and Google’s AI Overview — tracked on a schedule, reported as citation share.
The founder on every decision. The same person runs your audit, sets the target, and reads every page before it reaches your portal.
No lock-in. No minimum contract. Cancel anytime, keep everything that was built.

Still want to see what AI says about you?

Start with the free audit